Weight Watchers Shares Go Up

Weight Watchers International [NYSE:WTW] are gaining some heavy kilos in the stock market.

Their shares have risen 17.35% this morning and are sitting on a market value cap of $4.773 billion dollars.

Since yesterday, their shares have drastically risen after maintaining a stagnant stock value all throughout most of last year. This recent surge has changed the overall dynamic of Weight Watchers shares.

Today marks their largest single day gain in six months. Their stocks have been sitting steadily since rising 42% this year.

Although they didn’t see a major increase last year, they were never struggling to earn a profit. However, they did have a low increase in membership rates.

How did their shares add more to the scales?

Since 2015, Weight Watchers have taken steps to increase their brand recognition.

Celebrity Oprah Winfrey joined their board around that time, as she became a part of their program. Weight Watchers had reached out to her in an attempt to gain celebrity endorsement.

Recently, she has become the new face of their weight loss program, taking the extra step in order to increase brand recognition. The company’s attempt to stay relevant has carried on into 2018.

An entire segment featured on the Weight Watchers website outlines her diet and journey progress in a step by step chart.

Joe Ciolli from Business Insider stated Oprah’s investment in Weight Watchers has earned her $300 million. And that as soon as she invested in Weight Watchers their membership draught came to an end, increasing their share price and shedding a positive light onto the brand.

The stock price has surged greatly since then, vastly increasing over time.

What is the next step for Weight Watchers?

For the future, Weight Watchers seeks to maintain a steady membership increase while continuing to focus on their marketing campaigns in order to stay relevant.

Craig Giammona from Bloomberg has stated that the brand will be introducing new dietary recommendations and elevating their portfolio of food products.

They plan to release meal kits titled ‘WW Fresh’ in coming months. These kits are focused on low artificial flavours in food.

Weight Watchers isn’t just settling with Oprah either. They’re also reaching out to male celebrities such a DJ Khaled to make him a social media ambassador.

Weight Watchers is set to expand their profile over the course of 2018. The brand is focused both on losing weight and emphasising healthy lifestyle choices, and this could open up new doors for the business as a whole.

Regards,

Kris Sayce,
Publisher, Money Morning

PS: Weight Watchers aren’t the only source of advice you should absorb. Matt Hibbard has put together an article titled ‘5 Things You Can Do To Boost Your Retirement Pot’.  Which provides useful advice for those nearing retirement.


Kris is never one to pull punches when discussing market developments and economic events that can affect your wealth. He’ll take anyone to task — banks, governments, big business — if he thinks they’re trying to pull a fast one with your money. Kris is also the editor of Microcap Trader — where he reveals the best opportunities he’s discovered in the markets. If you’d like to more about Kris’ financial world view and investing philosophy then join him on Google+. It's where he shares investment insight, commentary and ideas that he can't always fit into his regular Money Morning essays.
Kris Sayce is the Publisher and Investment Director of Australia’s biggest circulation daily financial email, Money Morning Australia.Kris is a fully accredited advisor in shares, options, warrants and foreign-exchange investments. Kris has close to twenty years’ experience in analysing stocks. He began his career in the biggest wasp’s nest in the financial world — the city of London — as a finance broker back in 1995.
It’s there where he got his ‘baptism of fire’ into the financial markets, specialising in small-cap stock analysis on London’s Alternative Investment Market. This covered everything from Kazakhstani gold miners to toy train companies.After moving to Australia, Kris spent several years at a leading Australian wealth-management company. However he began to realise the finance and brokerage industry was more interested in lining its own pockets with fat fees, commissions and perks —rather than genuinely helping out the private investors they were supposed to be ‘working’ for. So in 2005 Kris started writing for Port Phillip Publishing — a company which was more attuned to his investment outlook. Initially he began writing for the Daily Reckoning Australia— but eventually, took over Money Morning. It’s now read by over 55,000 subscribers each day. Kris will take anyone to task — banks, governments, big business — if he thinks they’re trying to pull a fast one with your money! Whether you agree with him or not, you’ll find his common-sense, thought-provoking arguments well worth a read. To have his investment insights delivered straight to your inbox each day, take out a free subscription to Money Morning here. Kris is also the editor of Tactical Wealth and Microcap Trader where he reveals the best opportunities he’s discovered in the markets that you could profit from. If you’d like to learn about the latest opportunity Kris has uncovered, take a 30-day trial of Tactical Wealth here or Microcap Trader here. Official websites and financial e-letters Kris writes for:


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