Village Roadshow Ltd [ASX:VRL] have managed to steer their shares in the right direction, with a 1.19% rise this morning.
Their shares are valued at $3.39, however earlier this year they were valued at $4.00.
Founded in 1954, and with a market cap of $555.207 million, Village Roadshow specialises in theme park operations, film distribution and cinema exhibition.
They are based in South Yarra Australia and distribute films to Greater China, Singapore, New Zealand and its home country Australia.
Recovery from tragedy
After the tragic events which took place at Dreamworld theme park in 2016, all theme parks were cast in a negative light.
Only in the month of January 2018 has Village seen a positive turn around, with ticket sales pricking up.
Rask media report that Village Roadshow stated:
‘VRL’s Theme Parks on the Gold Coast has seen improved ticket revenues in the month of January which indicates a significant recovery following the introduction of the new ticketing and marketing strategy in November 2017, however the impact of this cannot be fully determined until after the key annual pass renewal period of May/ June.’
Village Cinemas continues to stand against streaming services such as Netflix, Stan and Hulu, as they continue to grow in users.
What’s next for Village?
Village Roadshow will continue their commitment to the Gold Coast as they focus on theme park sales during the commonwealth games.
Sea World will launch a new seal presentation, and with it an interactive splash zone accessible for people with disabilities.
In the past five years, Village Roadshow has spent roughly $200 million on its Gold Coast operations.
Their newest spectacle, the HyperCoaster, will be ranked as the fastest, longest and tallest rollercoaster in the Southern Hemisphere.
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