Unlike Facebook, which has been going through a rough patch in terms of ethics and user data, Twitter Inc [NYSE:TWTR] has been increasing its overall user growth, and implementing positive revisions to further enhance their platform.
Today its shares have drastically grown by 11.37%. Twitter has been growing on a consistent basis for the majority of this year.
Twitter has managed to grow alongside its users by improving its ad tools in order to target more consistent users.
How Twitter has emphasised its consistent growth
With advertisers constantly searching for higher quality videos across an online platform, Twitter has utilised further enhancements in its ad products in order to stand out from the crowd.
Twitter has made sufficient progress when it comes to matters involving content and monetisation preferences.
The social media company has seen its user growth extend more consistently. Twitter has managed to double its overall share value during the past year.
Investors looking to move away from Facebook after the recent issues will most likely turn to Twitter.
Twitter has stated that revenue helped use data to enable the targeting of more ads.
This produced a larger click through rate, as well as a higher ratio of users visiting the site on a consistent basis.
In the past six months, Twitter shares have surged by a total of 47%.
Reuters.com reported that analyst Richard Greenfield of BTIG Research stated:
‘They are showing the right tweets to the right people at the right time, and as you do that, not only do you drive consumers to use Twitter more, but you attract more and more advertisers to want to be on the platform.’
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