Telstra Share Price Grows as Aggressive Market Move Extends

Delivering unlimited data to customers was always a risky move for Telstra [ASX:TLS].

But with unlimited data on the table, they wasted no time in readying their plans to take on the market further.

This helped grow their shares by 1.40% this morning, which are now valued at $3.22.

Unlimited mobile data plan contributes to share growth

Telstra recently announced its $69 unlimited data mobile plan.

The ever growing need for mobile data has opened a new door for Telstra.

Telstra became aware of their customer base’s desire for unlimited data options after their rival, Vodafone, released an unlimited data plan.

With the NBN dynamics improving, the backlash on Telstra’s functionality has significantly decreased.

Telstra invested billions into their growing network, after they pioneered their 4G speeds.

Customers with existing plans are likely to subscribe to the new plans.

Telstra stated on their website:

Many customers love our existing plans and we will continue to offer our popular handset, leasing and BYO plans that now include our most generous data inclusions on record. The addition of our Endless Data BYO plan gives customers even more choice when looking to use a smartphone on Australia’s largest and most reliable network.

The new plan offers unlimited calls, texts and SMSs to Telstra members, plus further exclusives to mobile customers.

With over one million Telstra Air hotspots around the country, access to major sporting events for the 2018 season is much quicker than ever before.

Telstra’s endless data plan puts them head to head with other services, making it great for the consumer.


Ryan Clarkson-Ledward,
For Money Morning 

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Ryan Clarkson-Ledward is an Editor at Money Morning.

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