Being adaptive to the market has always been a sound strategy to further innovate a brand while increasing sales and recognition.
Coca-Cola Amatil Ltd’s [ASX:CCL] shares growing by 2.16% earlier today displays signs of Coke not shying away from brand innovation.
Recently they have gone through measures to launch a new platform which will help Coca-Cola Amatil grow its core business.
Coco-Cola Amatil launches Amatil X
In April, Coca-Cola Amatil announced its plans to launch Amatil X, which is a new platform that can help Coke Amatil grow alongside its consumers.
This new platform will help support further developments of concepts and start-ups, which will help the company address and anticipate the needs of its customers.
Coke Amatil are aware that customers are growing alongside the market, as their expectations are driven by different factors.
As a result, Coke Amatil are finding new avenues of growth.
Amatil X will allow the company to invest future revenue growth opportunities outside of the business’s core.
Coke Amatil reported on its media release that Managing Director Alison Watkins stated:
‘The result is Amatil X. Our aspiration is for Amatil X to set the benchmark for how to bridge the gap between large established corporations and the agility and innovation of start-up businesses, so that we leverage entrepreneurs to help fuel our growth agenda.’
Coke Amatil’s shares are currently valued at $8.89 a share, with a market cap scaled at $6.454 billion.
Currently they have access to almost 300 million potential consumers, with thousands of active customers.
Its product range will continue to grow alongside the main brand’s launches.
For Money Morning
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