Fairfax Media’s Share Price Rises 2.38% following New Revenue Model

Fairfax media limited [ASX:FXJ] are trading at 0.74, a steady increase of 2.38% at the time of writing.

Fairfax’s world-first partnership with Google has really boosted the value of their audience and inventory. And the company hopes this will sustain publishing earnings into the medium and longer term.

They are seeing a growing presence in the Australian community media. This is notable, considering the print to digital debacle that most publishers are struggling with.

Why Fairfax Media’s share price jumped over 2% today

Fairfax’s Chief Executive Greg Hywood spoke at the 2018 Macquarie Australia Conference in Sydney, last month. He discussed a new revenue model, which could be part of the reason for the increase in share price. Growth is steady, and this doesn’t look likely to drop off soon.

The model itself is multi-faceted and spans beyond traditional reliance on advertising, print subscriptions and circulation. And although it has lower revenue than in previous times, it is more sustainable and valuable, featuring multiple business models and diversified revenue streams.

Fairfax are seeking to leverage their key publishing assets of big audiences and marketing inventory.  They’ve already seen this in practice with the growth of their businesses, such as property-listing site Domain and entertainment subscription platform Stan.

What’s next for Fairfax Media?

They hope to continue to influence their extensive marketing inventory and bring in new traffic.

If today’s increase in share price is any indicator, they will likely expand into new products and services, driving new revenue streams in the future.


Ryan Dinse,
Editor, Money Morning

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Ryan Dinse is an Editor at Money Morning.

He has worked in finance and investing for the past two decades as a financial planner, senior credit analyst, equity trader and fintech entrepreneur.

With an academic background in economics, he believes that the key to making good investments is investing appropriately at each stage of the economic cycle.

Different market conditions provide different opportunities. Ryan combines fundamental, technical and economic analysis with the goal of making sure you are in the right investments at the right time.

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