Nuheara’s Share Price Dips despite DTC Platform Launch

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Today hearing solutions company Nuheara Limited [ASX:NUH] launched a complete internet base Direct To Consumer (DTC) Platform, that gives hearing impaired customers the ability to assess their hearing needs online.

At the time of writing, Nuheara’s share price is trading lower at $0.076, down 3.80%.

Related: Do you own these stocks? See Sam Volkering’s three favourite small-cap stocks.

Nuheara’s self-care DTC models changing lives

With the self-care DTC model, consumers are able to determine the type of hearing support and products they believe they would benefit from — all online.

Nuheara has transformed its original website to cater to customers directly, by giving a choice of world leading online hearing assessments that classify individual levels of hearing.

This means consumers can decide whether they need hearing assistance, as well as the level of self-care would best suit them.

Nuheara CEO Justin Miller spoke about the online self-care journey:

This is a wrap-around-self-care platform, enabling us to build a direct relation at the moment in time our customers begin to engage in their hearing health journey. In similar way that we assess our hearing customers in our retail partner stores with IQconnnect, we can now do the same consultative assessment process online.

The data shows that the program is reaching more people sooner; on average Nuheara helps customers 20 years earlier than the average hearing aid wearer.

The new online program is set to generate further awareness for customers, ‘with our new program, we’re out to remove the barriers to better hearing health: to reach people where they live, with products and technology they can afford, and transform their lives for the better at a much earlier age.

Nuheara’s share price outlook

Despite very positive news about Nuheara Limited’s DTC platform launch, it seems investors are still undecided about the market.

This may be a sign that the investors aren’t exactly sold on Nuheara’s platform, which has been reflected in its changing share price.

Nuheara has seen shares edging higher over the last five years, and investors can expect that once the DTC platform picks up it will show similar results to other industries which have utilised the new program.

Mr Miller from Nuheara said ‘proven DTC success modes include Smile Direct Club in Orthodontics and Warby Parker in optical which have changed the paradigm for self-care in those healthcare categories. These companies have generated strong levels of consumer awareness, sales and multi-billion dollar valuations.

And if Nuheara’s program follows suit, investors can expect that this will, in time, positively impact the company’s share price.


Ryan Clarkson-Ledward,
For Money Morning

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About Ryan Clarkson-Ledward

Ryan Clarkson-Ledward is an Editor at Money Morning.

Ryan holds degrees in both communication and international business. He helps bring Money Morning readers the latest market updates, both locally and abroad. Ryan tackles all the issues investors need to know about that the mainstream media neglects.

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