A quick look the Esports Mogul Ltd [ASX:ESH] share price.
The Melbourne-based esports company announced improvements to their Fortnite gaming experience by using custom matchmaking for players.
At the time of writing, the ESH share price is holding, trading at 14 cents.
What’s happening at Esports Mogul?
Esports Mogul provide a community for players to compete in tournaments for cash and prizes.
The most recent change for the company will be providing custom matchmaking for Fortnite tournaments.
With Fortnite being one of the world’s most popular games, this could be big news for Esports Mogul.
Underneath this all is a much larger issue brewing that is totally out of the hands of Esports Mogul.
Epic Games, the owners of the Fortnite game, recently decided to pick a legal fight with none other than Apple Inc [NASDAQ:AAPL].
The dispute emerged when Epic took issue with how Apple charges payments though their App Store.
Long story short, both companies went to court with one of the outcomes being that Epic are no longer able to make updates and release fixes for Fortnite: Save the World, so the game will no longer be able to be played on Apple Mac operating systems.
This puts a serious dent in the ability players have to play the game as it is hugely popular in the App Store.
Which in turn may slow down tournament game play and Esports Mogul’s update of their Fortnite player experience.
Where to from here for the ESH share price?
At the start of September, the company announced that they have partnered with Buriram United FC (BUFC), Thailand’s leading football club.
Buriram United have launched their own branded hub with tiered subscription-based memberships garnering ~1,000 monthly paying subscribers in the first 48 hours through Esports Mogul.
While the company may be facing some headwinds with the Fortnite/Apple argument, they still have some positive things coming online as well.
The ESH share price fell back over the last few weeks to its current price. Should this fall continue, then the levels of 13 and 12 cents may come into play.
If it turns to the upside, then the levels of 15 and 17 cents may become the focus.
For Money Morning
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