Douugh Share Price up on Goodments Acquisition (ASX:DOU)

By ,

The Douugh Ltd’s [ASX:DOUshare price is up 5% today after completing the acquisition of Goodments, a millennial and Gen-Z investing app.

The DOU share price is up as much as 9% in early trade.

The AI-driven financial wellness app is trading well below its 52-week high of 49 cents, currently exchanging hands at 17.2 cents a share.

Nonetheless, the DOU share price is up 250% over the last 12 months.

ASX DOU - Douugh Share Price ChartSource: Tradingview.com

Douugh completes Goodments acquisition to continue expansion

DOU today confirmed that the acquisition of investing app Goodments first announced on 26 February is now complete.

Douugh believes the acquisition will further accelerate its development pathways and customer growth in the US and Australian markets.

We reveal four little-known small-cap stocks that cannot be ignored…Download your free report now.

Back in February, DOU reported that the acquisition would expand Douugh’s Wealth Jars feature, allowing customers to ‘accelerate their savings goals by investing in custom-built portfolios and fractionalised single stocks.

Importantly, the incorporation of Goodments is a ‘final major feature’ required for DOU to ‘justify introducing a monthly subscription fee.

Douugh’s founder and CEO Andy Taylor commented:

In the current climate, many millennials and Gen Z’s are gravitating in record numbers to the share market to help them grow their savings and build wealth.

We are well positioned to give them the holistic platform they are looking for.

As part of the acquisition, Douugh issued 8,203,542 DOU shares to the vendors of Goodments.

Who is Goodments?

Douugh described Goodments as a leader in the responsible investing space that offers ‘sustainability-minded people’ a range of managed portfolios and fractionalised US stocks like Tesla, Nike, Square and Apple.

Goodments also offers access to ETFs from companies like Ark Invest, Vanguard and Blackrock.

As of January 2021, Goodments had 12,700 app users in Australia, with 80% of users classed as first-time investors.

The average fund under management per active investor was $6,000 and the average investment value per month was $508.

Mr Taylor also noted that Goodments’ average customer age is 24 with even representation across men and women.

DOU share price outlook

Douugh aims to achieve a few things in the new 12 months.

It plans to update more features before introducing a monthly subscription fee, launch the automated money management assistant Autopilot, and introduce the managed investment portfolios Wealth Jars.

DOU stated that its focus would be ‘solely on the growth of its customer base and monthly recurring revenue.

Mr Taylor outlined that with the Goodments acquisition complete DOU can now target customers who are currently using platforms like Betterment, Acorns, and Stash.

In Mr Taylor’s view, this should result in ‘larger average deposit balances being received and ultimately a higher penetration of customers paying in their salaries, which is our north star metric.

Mr Taylor did not elaborate on how these customers will be acquired from DOU’s rivals.

All up, Douugh has a clear strategy and a solid product offering.

But the fintech space is heating up.

As Douugh itself noted, there are already established players like Betterment, Acorns, and Stash.

And there is always the risk of old-timers entering the fray.

For instance, Commonwealth Bank of Australia [ASX:CBA] already has micro-investing app Pocket, which offers first-time investors a list of ETFs.

As I’ve said when covering DOU’s Q3FY21 update, capturing enough of the emerging fintech market will be important.

But Douugh must also remember the importance of successfully satisfying the demands of a new generation of investors and savers.

If fintech has you excited, then I recommend reading this report on three small-cap fintechs.

Each offers a niche product that could help reorder the current financial system.

You can get the full rundown on these companies here.

Regards,

Lachlann Tierney

For Money Morning

About Lachlann Tierney

Lachlann Tierney is an Analyst for Money Morning and has been investing for nearly a decade. With a Masters of Science from the London School of Economics, he brings a sound understanding of global markets to his writing. Lachlann is interested in emerging technologies, energy solutions and helping people invest…

CBA Shares Flat: 3Q22 Results Reveal ‘Continued Margin Pressure’ (ASX:CBA)

Australia’s largest bank — the Commonwealth Bank of Australia [ASX:CBA] — released its 3Q22 results, reporting margin pressures and heightened competition.

Douugh Introduces New Feature to Accelerate Revenue Growth as Shares Lift 6%

The $19.55 million market cap stock is trading 5.71% higher at the time of writing. The share price is rising on the back of news of a new feature being rolled out to users in order to help revenue growth.

Humm Share Price Soar on Takeover Proposals amid BNPL Rout (ASX:HUM)

Humm Group [ASX:HUM] share price is up over 20% as the buy now, pay later (BNPL) stock flags potential takeover bids.

It’s a Battle for Control…Where Do You Stand?

These monstrosities give the architects of our current malaise even more control over your money.

ASX 200 News Weekly Wrap — Magnis, Creso, Cettire, Crown and Commonwealth Bank

We review this week’s ASX news, from MNS and CPH getting caught up in ASIC probes to CBA shares tanking on their latest quarterly.

ASX 200 News Weekly Wrap — Reviewing VUL, SYD, Bitcoin, and Gold

We review the week that was, from bitcoin reaching all-time highs, to gold breaking out amid inflation fears.  Let’s start with reviewing the local ASX news.