Humm Shares Fall on Director Exodus

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Humm Group [ASX:HUM] shares fell on Wednesday as the fallout of the scrapped Latitude deal triggers a director exodus.

The saga of Humm’s failed sale of its consumer finance segment to Latitude rolls on.

Humm’s majority directors are on their way out.

Two directors have resigned effectively immediately, while three others — including Humm chair Christine Christian — will hang around until the appointment of their replacements.

HUM shares are down nearly 30% this week alone and 50% in the past 12 months.

asx:hum humm group stock prices graph


Humm’s directors resign

What a difference a day makes.

Yesterday, Humm chair Christine Christian penned a letter to shareholders providing background on ‘our difficult decision to terminate’ the proposed sale to Latitude.

Today, in a much shorter note, Humm’s majority directors curtly announced their departure.

The note was long enough to say the majority directors cannot remain on the board with Andrew Abercrombie there.

The acrimony between Abercrombie and the directors now has two casualties: the Latitude sale…and the directors’ employment at Humm.

Humm chair’s shareholder letter

Yesterday, Humm’s chair Christine Christian released a letter offering further details on the scuppered Latitude deal.

Christian reiterated that the majority directors still believe there was ‘significant strategic merit in the transaction.

Christian then addressed Andrew Abercrombie’s — Humm’s major shareholder with a 23% stake — ‘strident campaign’ against the proposed sale.

Andrew Abercrombie undertook a strident campaign against the proposed sale, strongly encouraging shareholders to vote against the transaction.

Much of the commentary he published was emotion-driven, inflammatory, and provided little clarity on what precise future strategy he envisages for HCF, or on what basis he believed Latitude were going to pay more for HCF.

There is still essentially no clarity on the future strategy he envisages for HCF. Some of the information he published was false and misleading, which we instructed him to take down from his website. He persisted in telling shareholders to vote against the transaction.

Christian admitted that Latitude’s 30% share price dip since the deal’s key terms were agreed meant the largely scrip-based sale slashed the implied sale price of Humm’s consumer finance segment.

But she revealed that the board asked Latitude to improve its offer and Latitude refused.

Christian then concluded (emphasis added) with a parting shot at Abercrombie:

This has undoubtedly been a difficult period for the Company, its shareholders and employees.

I want to assure you however that the Majority Directors have acted in the best interests of shareholders at all times and sought to secure outcomes which would improve shareholder value which has diminished substantially in this Company over the past ten years all of which time Andrew Abercrombie has been on the board, the Company’s largest shareholder, and for a substantial period of which also the Chair.

Why did Abercrombie vote against the Latitude deal?

A summary of Andrew Abercrombie’s reasons were outlined in a recent explanatory booklet LFS and HUM registered with ASIC on the eve of the now-cancelled shareholder vote.

That explanatory booklet summarised Abercrombie’s reasons thus:

  • ‘HCF’s earnings have been materially impacted by the effect on supply chains and physical retail of the COVID-19 pandemic
  • ‘HCF’s 1H 22 results specifically highlight temporary financial impacts affecting Humm – a softer market environment (subdued and volume growth and lower larger ticket BNPL) and investment expense related to international expansion and new product development has affected cash NPAT performance superficially inflating the multiple implied by the terms of the HCF Sale
  • ‘Under the terms of the HCF Sale, the main undertaking of Humm is being sold at its market low point without a discernible control premium

Abercrombie also cited Afterpay’s filings to argue that Latitude’s offer represented a ‘significant discount’ to precedent transactions.

ASX:HUM humm group transations in 2022 graph

Source: Humm Group

Who will be right: Humm’s board or Abercrombie?

Humm’s next 12–18 months will go a long way in determining who was right about Humm’s HCF segment: the outgoing board or Abercrombie.

Was Latitude’s offer a great way for Humm to exit the BNPL sector and pocket some cash?

Or can Humm tough it out and see its BNPL segment thrive?

Now, Humm’s outgoing directors are being vindicated.

In a recent explanatory booklet lodged with ASIC regarding the now-cancelled sale, Humm issued a warning if the HCF sale falls through:

Since 17 December 2021, a broad set of ASX listed consumer finance companies has experienced a significant fall in their share prices. The Majority Directors believe that (i) had the Latitude proposal not been announced, Humm’s share price would likely have been impacted more strongly, in line with sector peers and (ii) there is a material risk that Humm’s share price may fall significantly if the HCF Sale is not approved by shareholders and the status quo maintained.

HUM shares are down nearly 30% in the past week alone.

Now that the deal is scrapped, Humm is fully exposed to the souring investor sentiment regarding BNPL.

Standalone BNPL stocks like Zip [ASX:ZIP] and Sezzle [ASX:SZL] are both down over 90% in the last 12 months.

So, what does Abercrombie see in Humm’s BNPL potential that investors aren’t seeing in larger BNPL stocks like Zip?

Abercrombie thinks Humm is unique in that it is not loss-making, and this offers HUM consolidation opportunities:

Loss making consumer finance players have dropped significantly in market value since the announcement of the Overall Proposal while profitable players have not suffered such significant decline over the same period which Andrew Abercrombie believes supports his view that profitable players will enjoy organic growth.

It appears that other participants in the sector are struggling to fund growth with less clear paths to profitability many of the smaller participants in the sector may find it more difficult to continue on a stand alone basis, which Andrew Abercrombie believes could provide Humm with opportunities to consolidate.

Who will be proven right?

As Benjamin Graham noted, ‘in the short run the market is a voting machine but in the long run it is a weighing machine.

In the end, we will see who the market’s scales favour.

Now, while the BNPL sector is caught up in a significant sell-off, the ASX is home to many other small caps wishing to upend established industries with disruptive products.

In a recent report, our small-cap experts have profiled seven such Aussie stocks, including one they call lithium’s little brother.

Click here to read on about the seven stocks!



Kiryll Prakapenka

For Money Morning

About Kiryll Prakapenka

Kiryll Prakapenka is a research analyst focusing on investigating the biggest trends in investments. Kiryll brings sound analytical skills to his work, courtesy of his Philosophy degree from the University of Melbourne. A student of legendary investors and their strategies, Kiryll likes to synthesise macroeconomic narratives with a keen understanding…

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