Kogan.com Ltd [ASX: KGN] has been labelled by some as Australia’s version of Amazon. KGN owns a portfolio of retail and services businesses, which includes mobile and broadband services and insurance and travel. Kogan offers competitive pricing on a range of products and services through its online channels, bypassing wholesalers and distributors. The company also sells its own range of Kogan-branded products.
Listing on the ASX in 2016, shortly after purchasing Dick Smith Holdings, Kogan accelerated its consumer electronics businesses, closing down all physical stores and transitioning to online-only. Kogan’s business model has received wide praise. In 2012, BRW magazine listed KGN as one of Australia’s fastest-growing businesses. At the time, it had an annual growth of 123%. Deloitte placed Kogan in the top 10 of the Fast 50 Australia. The online retailer also topped the leadership award category as well.
Since its debut on the ASX, KGN has been a hot performer. In its first year on the exchange, Kogan was the best performing stock on the All Ordinaries Index, with an annual gain of 300%. Since then, the Kogan share price has consistently beaten benchmarks. The KGN share price has risen to over $19 per share in 2020, from a listing price of $1.80 in July 2016. Kogan has impressed investors with its strong profit growth and business model, and also offers a dividend — unusual for such a young company.