Rather than alcohol, which seems to take off everywhere, you could say coffee is an acquired taste. I remember when I first tried a brew. Bitter. Watery. Stale. So is coffee an idea worth investing in?
An even better way to watch your portfolio soar (in my opinion) is to get exposure to emerging markets like China, India and Southeast Asia. Businesses around the world see these regions as a no brainers to grow sales. A changing labour force and billions of consumers growing wealth, what more could you ask for?